Easy to use · Mobile
On phones, everything useful is hidden behind the menu
Fewer people open a hidden menu. If your main button is in there, you're likely losing enquiries.
- Applies to
- every page
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Quick to fix
What to look for
The mobile header shows only a logo and menu icon, and the first screen has no visible primary action, search (for shops) or phone number (for local businesses).
What good looks like
The main action, or for shops the search and basket, is visible on the mobile first screen.
How to fix it
Show your main button, or a 'Call us' button, at the top of your page on phones.
Based on
- Mobile usability research
- Navigation and menu research
Related checks
Easy to useOn phones, your headline is pushed out of sightA phone screen is small. If a big image or awkward layout fills it, people don't see what you do.Easy to usePeople on phones can't call you with one tapLocal customers on phones often want to ring straight away. If they can't, some will call someone else.Easy to useParts of your page look broken on phonesOverlapping or cut-off content makes your business look careless, and people may struggle to use the page.
Does your site pass this check?
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