Trust · Company
Your about page doesn't say who you really are
People choosing who to hire check who you are. Vague statements don't tell them, so they may move on.
- Applies to
- about pages
- Typical severity
- low
- Effect on conversions
- medium
- Effort to fix
- Takes some time
What to look for
An about page or section of corporate filler ("We empower businesses…") with no history, people, location or specifics.
What good looks like
About content names people, the story, location and what makes the business real.
How to fix it
Say who runs the business, how long you've been going, where you're based and why. Add photos.
Based on
- Website credibility research
Related checks
TrustPeople can't see who's behind your businessFaces and names make a business feel real. Without them, people are less sure who they'd be dealing with.TrustYour photos look like stock imagesPeople spot stock photos and trust them less. They make your business look generic rather than real.TrustThere are no reviews or recommendations on your pagePeople want to see that others chose you and were happy. Without that, many will pick someone who shows it.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.