Trust · Company
People can't see who's behind your business
Faces and names make a business feel real. Without them, people are less sure who they'd be dealing with.
- Applies to
- every page
- Typical severity
- medium
- Effect on conversions
- medium
- Effort to fix
- Takes some time
What to look for
No photos of the team, founder or premises, no named people, only stock photos or illustrations.
What good looks like
Real people are shown and named somewhere on the page or clearly linked (team or about page).
How to fix it
Add real photos of you or your team with names and roles. Even one good photo helps.
Based on
- Website credibility research
- Web credibility research
Related checks
TrustYour photos look like stock imagesPeople spot stock photos and trust them less. They make your business look generic rather than real.TrustYour about page doesn't say who you really arePeople choosing who to hire check who you are. Vague statements don't tell them, so they may move on.TrustThere are no reviews or recommendations on your pagePeople want to see that others chose you and were happy. Without that, many will pick someone who shows it.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.