Trust · Company
Your photos look like stock images
People spot stock photos and trust them less. They make your business look generic rather than real.
- Applies to
- every page
- Typical severity
- medium
- Effect on conversions
- medium
- Effort to fix
- Takes some time
What to look for
Clearly staged stock imagery (handshakes, people smiling at laptops, headset call-centre staff) used to represent the team, customers or work.
What good looks like
Imagery is real, product-based, or clearly illustrative rather than pretending to be the company.
How to fix it
Swap stock photos of people for real photos of your team, customers, premises or work.
Based on
- Website credibility research
Related checks
TrustPeople can't see who's behind your businessFaces and names make a business feel real. Without them, people are less sure who they'd be dealing with.TrustYour about page doesn't say who you really arePeople choosing who to hire check who you are. Vague statements don't tell them, so they may move on.TrustThere are no reviews or recommendations on your pagePeople want to see that others chose you and were happy. Without that, many will pick someone who shows it.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.