Trust · Social proof
There are no examples of your work or results
People want to see what you've done for someone like them before they get in touch. Without examples, many won't.
- Applies to
- every page
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Bigger job
What to look for
A service, agency or B2B site with no case studies, portfolio or worked examples, or only thumbnails with no problem, approach or outcome.
What good looks like
There are examples of real work with at least the problem and the result.
How to fix it
Add two or three short examples: who the client was, the problem, what you did and the result.
Based on
- Website credibility research
- Grid Design audit practice
Related checks
TrustThere are no reviews or recommendations on your pagePeople want to see that others chose you and were happy. Without that, many will pick someone who shows it.TrustYour reviews are hidden far down the pagePeople have doubts just before they get in touch or buy. Reviews tucked away at the bottom won't reassure them then.TrustYour reviews don't say who wrote themA quote from 'J.S.' could have been written by anyone, so people are less likely to believe it.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.