Trust · Social proof
Your reviews don't say who wrote them
A quote from 'J.S.' could have been written by anyone, so people are less likely to believe it.
- Applies to
- every page
- Typical severity
- medium
- Effect on conversions
- medium
- Effort to fix
- Takes some time
What to look for
Testimonials with no name, first name or initials only, "verified customer", or no role, company or photo.
What good looks like
Testimonials show a full name plus a role, company, location or photo.
How to fix it
Ask customers if you can use their full name, town or company, and a photo. Link to the original review where you can.
Based on
- Website credibility research
- UK DMCC Act 2024 (drip pricing, fake reviews)
Related checks
TrustThere are no reviews or recommendations on your pagePeople want to see that others chose you and were happy. Without that, many will pick someone who shows it.TrustYour reviews are hidden far down the pagePeople have doubts just before they get in touch or buy. Reviews tucked away at the bottom won't reassure them then.TrustYour reviews are too vague to convince anyone'Great service!' tells people nothing. Reviews that mention a real job or result are far more convincing.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.