Trust · SaaS
Nothing helps people compare you with competitors
People compare options anyway. If you don't help, they'll read a competitor's comparison instead.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- medium
- Effort to fix
- Takes some time
What to look for
A competitive B2B or SaaS product with no comparison table, "vs" page or "why switch" content visible or linked.
What good looks like
Comparison content exists, or the product has no obvious direct competitors.
How to fix it
Add an honest comparison with your two or three main competitors, like a simple table.
Based on
- Grid Design audit practice
Related checks
TrustPeople can't see what your software looks likePeople want to see what they're getting before they sign up. Drawings and graphics don't show them.TrustPeople can only try it by booking a demoMany people want to look around before talking to sales. If a demo call is the only option, you'll lose some of them.TrustThere's no information on how you keep data safeBusiness customers often need security answers before they can buy. Without them, deals slow down or stall.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.