Trust · SaaS
People can't see what your software looks like
People want to see what they're getting before they sign up. Drawings and graphics don't show them.
- Applies to
- homepages, landing pages, product pages
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Takes some time
What to look for
A software or app site with no real screenshots, product video or interactive demo on the page, only illustrations or abstract graphics.
What good looks like
Real product screenshots, a video or a demo are visible.
How to fix it
Add real screenshots of your software with short labels, or a short demo video, near the top of the page.
Based on
- Grid Design audit practice
Related checks
TrustPeople can only try it by booking a demoMany people want to look around before talking to sales. If a demo call is the only option, you'll lose some of them.TrustThere's no information on how you keep data safeBusiness customers often need security answers before they can buy. Without them, deals slow down or stall.TrustPeople can't see what your software works with'Does it work with what we already use?' is one of the first questions buyers ask. If you don't answer it, they may look elsewhere.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.