Trust · SaaS
There's no information on how you keep data safe
Business customers often need security answers before they can buy. Without them, deals slow down or stall.
- Applies to
- every page
- Typical severity
- medium
- Effect on conversions
- medium
- Effort to fix
- Takes some time
What to look for
A B2B software site with no Security, Trust or Compliance link in the navigation or footer and no mention of certifications or data handling.
What good looks like
A security or trust page, or certifications (ISO 27001, SOC 2, Cyber Essentials), are visible or linked.
How to fix it
Add a Security page covering where data is stored, encryption, certifications and GDPR, and link to it in the footer.
Based on
- Grid Design audit practice
Related checks
TrustPeople can't see what your software looks likePeople want to see what they're getting before they sign up. Drawings and graphics don't show them.TrustPeople can only try it by booking a demoMany people want to look around before talking to sales. If a demo call is the only option, you'll lose some of them.TrustPeople can't see what your software works with'Does it work with what we already use?' is one of the first questions buyers ask. If you don't answer it, they may look elsewhere.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.