Trust · SaaS
People can only try it by booking a demo
Many people want to look around before talking to sales. If a demo call is the only option, you'll lose some of them.
- Applies to
- every page
- Typical severity
- medium
- Effect on conversions
- high
- Effort to fix
- Bigger job
What to look for
Every call to action leads to "book a demo" or "contact sales", with no free trial, tour, video or self-serve option.
What good looks like
There's a self-serve route (trial, tour, video, sandbox) as well as demos.
How to fix it
Add a way to look around without a call, even a two-minute video or a free trial.
Based on
- Grid Design audit practice
Related checks
TrustPeople can't see what your software looks likePeople want to see what they're getting before they sign up. Drawings and graphics don't show them.TrustThere's no information on how you keep data safeBusiness customers often need security answers before they can buy. Without them, deals slow down or stall.TrustPeople can't see what your software works with'Does it work with what we already use?' is one of the first questions buyers ask. If you don't answer it, they may look elsewhere.
Does your site pass this check?
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