Trust · Privacy
Tracking starts before visitors agree to cookies
UK law says you need consent before using analytics or advertising cookies. Setting them early risks breaking it.
- Applies to
- every page
- Typical severity
- high
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
Known analytics or advertising cookies (_ga, _fbp, _gcl_au, _hjSession and others) present on first load, before the cookie banner is answered.
AgoraScan measures this automatically on every page it audits, on desktop and mobile.
Based on
- UK GDPR and PECR (ICO guidance)
Related checks
TrustThere are no reviews or recommendations on your pagePeople want to see that others chose you and were happy. Without that, many will pick someone who shows it.TrustYour reviews are hidden far down the pagePeople have doubts just before they get in touch or buy. Reviews tucked away at the bottom won't reassure them then.TrustYour reviews don't say who wrote themA quote from 'J.S.' could have been written by anyone, so people are less likely to believe it.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.