Trust · Social proof
There's no Google or Trustpilot rating on your page
People trust a rating from Google or Trustpilot more than reviews you picked yourself. Without one, your praise is easier to doubt.
- Applies to
- homepages, landing pages, product pages
- Typical severity
- medium
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
The site claims happy customers but shows no rating or link from Trustpilot, Google, G2, Feefo, Checkatrade or similar.
What good looks like
An independent rating or review badge is visible.
How to fix it
Show your star rating and number of reviews near the top of the page, linking to your review profile.
Based on
- Website credibility research
Related checks
TrustThere are no reviews or recommendations on your pagePeople want to see that others chose you and were happy. Without that, many will pick someone who shows it.TrustYour reviews are hidden far down the pagePeople have doubts just before they get in touch or buy. Reviews tucked away at the bottom won't reassure them then.TrustYour reviews don't say who wrote themA quote from 'J.S.' could have been written by anyone, so people are less likely to believe it.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.