Trust · Social proof
Your client logos don't say what you did
Logos only help if people recognise them and know how you worked together. Otherwise they're just decoration.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
A logo strip with no heading or explanation, logos that are hard to read or unlikely to be recognised by the audience, or logos that link nowhere.
What good looks like
Logos are labelled ("Trusted by…", "We've built for…") and recognisable, or linked to case studies.
How to fix it
Add a heading above the logos, like 'Businesses we've worked for', and link each one to an example of the work.
Based on
- Grid Design audit practice
Related checks
TrustThere are no reviews or recommendations on your pagePeople want to see that others chose you and were happy. Without that, many will pick someone who shows it.TrustYour reviews are hidden far down the pagePeople have doubts just before they get in touch or buy. Reviews tucked away at the bottom won't reassure them then.TrustYour reviews don't say who wrote themA quote from 'J.S.' could have been written by anyone, so people are less likely to believe it.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.