Trust · Social proof
Your reviews are too vague to convince anyone
'Great service!' tells people nothing. Reviews that mention a real job or result are far more convincing.
- Applies to
- every page
- Typical severity
- medium
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
Testimonials with generic praise (great, amazing, highly recommend) and no specific result, detail or situation, or long rambling quotes with no clear point.
What good looks like
Most testimonials mention a concrete result, detail or before-and-after.
How to fix it
Lead with the most specific line from each review, ideally one that mentions a result, like 'Boiler fixed the same day'.
Based on
- Website credibility research
Related checks
TrustThere are no reviews or recommendations on your pagePeople want to see that others chose you and were happy. Without that, many will pick someone who shows it.TrustYour reviews are hidden far down the pagePeople have doubts just before they get in touch or buy. Reviews tucked away at the bottom won't reassure them then.TrustYour reviews don't say who wrote themA quote from 'J.S.' could have been written by anyone, so people are less likely to believe it.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.