Trust · Social proof
Your awards and memberships aren't shown
Badges from trade bodies, awards or the press are quick proof you're the real deal, especially for trades and professional services.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
No accreditations, trade memberships, awards or press mentions visible, where the business type normally has them (trades, finance, legal, health, agencies).
What good looks like
Relevant accreditations or press are visible, or the business type doesn't normally have them.
How to fix it
Show your memberships and awards (for example Gas Safe, FCA or your trade body) near the top of the page or in the footer.
Based on
- Web credibility research
Related checks
TrustThere are no reviews or recommendations on your pagePeople want to see that others chose you and were happy. Without that, many will pick someone who shows it.TrustYour reviews are hidden far down the pagePeople have doubts just before they get in touch or buy. Reviews tucked away at the bottom won't reassure them then.TrustYour reviews don't say who wrote themA quote from 'J.S.' could have been written by anyone, so people are less likely to believe it.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.