Trust · Social proof
Your reviews look old or have no dates
Recent reviews show you're still trading and still good. Old or undated ones make people wonder.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
Testimonials or reviews with no dates, or only dates more than a year old, or a review widget showing a last review long ago.
What good looks like
Reviews show recent dates, or link to a live review profile that does.
How to fix it
Show recent reviews with dates, or add your live Google or Trustpilot reviews so new ones appear by themselves.
Based on
- UK DMCC Act 2024 (drip pricing, fake reviews)
- Web credibility research
Related checks
TrustThere are no reviews or recommendations on your pagePeople want to see that others chose you and were happy. Without that, many will pick someone who shows it.TrustYour reviews are hidden far down the pagePeople have doubts just before they get in touch or buy. Reviews tucked away at the bottom won't reassure them then.TrustYour reviews don't say who wrote themA quote from 'J.S.' could have been written by anyone, so people are less likely to believe it.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.