Trust · Social proof
Your reviews look too perfect to be real
When every review is five stars and sounds the same, people suspect they're fake and trust you less.
- Applies to
- every page
- Typical severity
- medium
- Effect on conversions
- medium
- Effort to fix
- Takes some time
What to look for
Every visible review is five stars with similar length, wording and tone, and there's no link to an independent review platform.
What good looks like
Reviews vary naturally, or link to an independent platform.
How to fix it
Show reviews from Google, Trustpilot or Feefo, including the odd four-star review with your reply.
Based on
- UK DMCC Act 2024 (drip pricing, fake reviews)
- Website credibility research
Related checks
TrustThere are no reviews or recommendations on your pagePeople want to see that others chose you and were happy. Without that, many will pick someone who shows it.TrustYour reviews are hidden far down the pagePeople have doubts just before they get in touch or buy. Reviews tucked away at the bottom won't reassure them then.TrustYour reviews don't say who wrote themA quote from 'J.S.' could have been written by anyone, so people are less likely to believe it.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.