Easy to use · Product pages
On phones, the buy button disappears as people scroll
Shoppers scroll through photos and details. If buying means scrolling all the way back up, some won't bother.
- Applies to
- product pages
- Typical severity
- medium
- Effect on conversions
- high
- Effort to fix
- Takes some time
What to look for
On the mobile screenshot of a long product page, the add-to-basket button appears only once near the top, with no sticky or repeated buy button further down.
What good looks like
A sticky add-to-basket bar, or a repeated button, keeps buying within reach on mobile.
How to fix it
Add an 'Add to basket' bar that stays at the bottom of the screen on phones once the main button scrolls away.
Based on
- Mobile e-commerce research
Related checks
Your wordsShoppers can't find the product details they needShoppers can't pick up your product. If the page doesn't answer their questions, they may buy elsewhere.Your wordsShoppers can't see delivery cost or timingSurprise delivery costs are a common reason people give up at the checkout.Easy to useYour add to basket button is easy to missIf buying isn't the most obvious thing on the page, you're likely losing sales.
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