Easy to use · Product pages
Shoppers can't see how they can pay
People who want Apple Pay, PayPal or pay later check before they start. If they can't see it, some leave.
- Applies to
- product pages, baskets
- Typical severity
- low
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
A shop's product or basket page with no sign of accepted payment methods or express checkout buttons.
What good looks like
Accepted payment methods or express checkout buttons are visible on the product or basket page.
How to fix it
Show payment logos under the buy button, and offer quick checkout buttons (Apple Pay, Google Pay, PayPal) in the basket.
Based on
- Checkout usability research
Related checks
Your wordsShoppers can't find the product details they needShoppers can't pick up your product. If the page doesn't answer their questions, they may buy elsewhere.Your wordsShoppers can't see delivery cost or timingSurprise delivery costs are a common reason people give up at the checkout.Easy to useYour add to basket button is easy to missIf buying isn't the most obvious thing on the page, you're likely losing sales.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.