Easy to use · Product pages
Shoppers can't see stock or delivery times
People want to know they can get it, and when, before they pay. Not knowing makes some wait or go elsewhere.
- Applies to
- product pages
- Typical severity
- medium
- Effect on conversions
- high
- Effort to fix
- Takes some time
What to look for
A product page with no stock status and no delivery estimate near the buy button.
What good looks like
Stock status and an expected delivery date or time are shown near the buy button.
How to fix it
Show 'In stock' (or how long it takes) and an expected delivery date next to the 'Add to basket' button.
Based on
- Product page usability research
Related checks
Your wordsShoppers can't find the product details they needShoppers can't pick up your product. If the page doesn't answer their questions, they may buy elsewhere.Your wordsShoppers can't see delivery cost or timingSurprise delivery costs are a common reason people give up at the checkout.Easy to useYour add to basket button is easy to missIf buying isn't the most obvious thing on the page, you're likely losing sales.
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