Easy to use · Mobile
People don't realise they can swipe for more
If nothing hints at more off to the side, people don't swipe and miss what's there.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- low
- Effort to fix
- Quick to fix
What to look for
On mobile, a carousel or horizontal list shows exactly one item with no peek of the next, no dots or arrows.
What good looks like
Horizontal content shows part of the next item or clear controls.
How to fix it
Let the next card peek in from the edge of the screen, or add dots or arrows.
Based on
- Mobile usability research
Related checks
Easy to useOn phones, everything useful is hidden behind the menuFewer people open a hidden menu. If your main button is in there, you're likely losing enquiries.Easy to useOn phones, your headline is pushed out of sightA phone screen is small. If a big image or awkward layout fills it, people don't see what you do.Easy to usePeople on phones can't call you with one tapLocal customers on phones often want to ring straight away. If they can't, some will call someone else.
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