fernhollow.example

Why it matters

Many shoppers will leave rather than deal with it. They never get to see your products.

For designers

Replace the modal with an inline footer sign-up or a slim, dismissible bar shown after the visitor has browsed. Make the close option obvious.

Why it matters

Shoppers have no obvious next step towards buying, so fewer reach a product.

For designers

Add a solid primary button in the hero beneath the headline and a secondary "View all" link after the Bestsellers grid.

Why it matters

If the main button looks disabled, people hesitate or leave without buying.

For designers

Use a high-contrast filled button, larger label (14px+), and keep it the strongest element beside the price.

Why it matters

People ready to get in touch shouldn't have to hunt for how. Some won't bother, and you lose the enquiry.

Why it matters

People ready to get in touch shouldn't have to hunt for how. Some won't bother, and you lose the enquiry.

Why it matters

Surprise delivery costs put people off. An open code box sends shoppers off hunting for codes and may not come back.

For designers

Add a totals block with delivery and total. Collapse the promo field into a text link that expands on click.

Why it matters

People can't picture the choice, so they may guess wrong or give up.

For designers

Use swatch and button groups with selected and unavailable states, and a size guide link.

Why it matters

Shoppers with questions about delivery or an order can't find help quickly, which costs trust and sales.

For designers

Add Contact/Help to the main nav and a mobile menu button beside the basket.

Why it matters

Phone shoppers can't easily move around the shop or find a product, so fewer reach checkout.

For designers

Add a hamburger menu labelled 'Menu' and a search icon beside the basket in the mobile header.

Why it matters

People can forget what the box is for, and it is harder to use with assistive tools.

For designers

Add a persistent label above the field.

Why it matters

If people can't tell what you sell in a few seconds, they may leave.

For designers

Make the plain product statement the main headline, with the slogan as the eyebrow or supporting line.

Why it matters

Nobody wants to buy a throw without knowing how big it is or what the colour looks like.

For designers

Add a short specs list (material, sizes, weight, care) above the long paragraph, plus real product photos and colour swatches.

Why it matters

People who don't know the delivery cost or date often leave before they add to basket.

For designers

Add a small delivery note directly under the button, and show the banner's threshold in full with no asterisk.

Why it matters

Vague promises make people close the box, so you lose both the email and the first impression.

For designers

Add a short reassurance line under the button in a readable size and tone.

Why it matters

Shoppers worried about delivery cost or returns may not buy.

For designers

Add a small reassurance strip with delivery, returns and handmade info under the products.

Why it matters

Visitors don't know what they're agreeing to, and the wording can feel pushy and put them off.

For designers

Make the close option clearly readable.

Why it matters

Shoppers can't tell if they get the offer. That creates doubt right when they are deciding to pay.

For designers

Replace the asterisk with the actual condition, and echo it as a status line near the subtotal.

Why it matters

One clear main heading tells visitors and Google what the page is about. Without it, both may miss the point.

Why it matters

Shoppers can't see why your £89 throw is worth more than a shop-bought one.

For designers

Add short maker or material notes with a photo near the Bestsellers.

Why it matters

Shoppers hesitate to share their email when they don't know what happens next.

For designers

Place a small, readable note under the field.

Why it matters

Shoppers who haven't seen a single product are asked for their email. Many will leave instead of browsing.

For designers

Replace the modal with a slim banner or footer sign-up. Make any pop-up easy to close with a clear close icon.

Why it matters

People rarely buy handmade items they can't see. They will leave or doubt the shop is real.

For designers

Use consistent portrait product photography in the existing card ratio, with a lifestyle shot on hover or as a second image.

Why it matters

People want to know the material and care before buying. If it is hard to read, they may skip it.

For designers

Raise body size to about 16px, darken the colour, and separate care details into a short list.

Why it matters

A small button is harder to tap and less likely to be noticed.

For designers

Full-width primary button, at least 48px tall, with larger label text; match select widths.

Why it matters

A hard-to-find exit annoys visitors and can make them leave your shop.

For designers

Add an X icon top right and a larger secondary button style.

Why it matters

Shoppers wanting delivery or contact help can't find it quickly.

For designers

Create labelled columns (Help, Company) with larger link text.

Why it matters

Shoppers who find extra costs late often leave. Unclear delivery and tax wording makes people doubt the final price.

For designers

Add a delivery and VAT line to the totals block in darker, larger text, and show the free delivery threshold with a progress note.

Why it matters

People spending £89 on a handmade throw want to know a real person can answer questions. Without contact details, some will leave.

For designers

Add a Contact item to the main nav and a contact line in the footer with readable text size.

Why it matters

Shoppers spending £89 on a handmade item want to know they can send it back. Without this, some will leave.

For designers

Add a small reassurance line with an icon beneath the add to basket button, in readable dark text.

Why it matters

Shoppers hand over emails and card details more readily when they can see how their data is handled. UK law also expects a privacy notice.

For designers

Add Privacy and Cookies links to the footer link row and a small line under the sign-up form.

Why it matters

People buying from a shop they don't know look for proof others were happy. Without it, many will leave.

For designers

Add a star rating line under each product card and a reviews strip between Bestsellers and Our story.

Why it matters

Wording that puts visitors on the spot feels pushy and can put off people who just want to browse.

For designers

Make the decline link darker and larger, with a clear close button in the corner.

Why it matters

It's a small thing, but a missing logo makes a site look unfinished and a little less trustworthy.

Why it matters

If shoppers can't read what you offer, they won't scroll on to your products.

For designers

Use dark text on light imagery or add a gradient overlay behind the headline. Keep the small label above it dark too.

Why it matters

People with poor eyesight, or reading a phone in sunlight, skip what they can't read. Your message gets missed.

Why it matters

Shoppers who struggle to read care and size details, or the button, may give up.

For designers

Darken body and footer text and the button label to a clearly strong contrast against their backgrounds; also strengthen the select outlines.

Why it matters

Blind visitors hear a list of options with no idea what they're choosing, such as a service or a time.

Why it matters

It's slow and tiring for people who can't use a mouse, and they may leave before reaching what they came for.

Why it matters

That description is your sales pitch in Google. A good one gets more people clicking through to you.

Why it matters

Businesses that show hours, reviews and location in Google look more established and are more likely to get the call.

Why it matters

It's the first thing people see of you in Google. A clear one gets more people clicking through.

Why it matters

Links with a picture get noticeably more clicks, so you miss visitors from people recommending you.