pipewise.example

Nothing on the page lets you ask for a quote

The page says to contact them for a quotation, but there is no quote button or link. The page ends at the footer with no next step.

People on phones can't call you with one tap

The top of the phone page shows only the logo and a menu button. There is no phone number or call button, so someone with a leak has to dig for it.

Also on: /contact, /about

Quote form asks for far too much

The form has 11 boxes, nearly all required. That includes title, confirm email, full address and 'How did you hear about us?'. Many visitors will give up before sending.

No button at the top of your page

People on computers see no button, such as "Get a quote" or "Call us", before they start scrolling.

Also on: /contact

On phones, the only way to act is hidden in the menu

The top of the phone page has just a logo and a MENU button. There is no quote button or phone number in view.

Your phone number can't be tapped to call

Your page shows 0113 496 0000, but tapping it does nothing, so people on phones have to copy it by hand.

Also on: /services

The cookie notice covers a chunk of the phone screen

On phones the dark cookie bar covers the bottom fifth of the screen and hides the second service card. It also offers only 'Accept all'.

Your main message sits in a slider

The top picture has arrows and three dots, so it looks like it changes. Visitors may miss the message or the buttons before they move on.

The main headline doesn't say you are plumbers

The top of your page says "Excellence in every drop." and "Quality, reliability and passion". Neither says plumbing, heating or Leeds. People have to look at the photo or small logo text to work it out.

Your buttons don't say how to get a quote

The main buttons say "LEARN MORE", "GET IN TOUCH" and "CONTACT US". None says you will give a quote. "Learn more" is also the strongest-looking button.

Also on: /contact

The form doesn't say when you'll reply

The page says "a member of our team will get back to you" but gives no time. Someone with a leak has no idea if it is hours or days.

No service shows any price, even a starting one

Five of the six services say 'Prices on request.' Emergency call-outs only say 'Call-out charges apply.' Visitors can't judge cost before they get in touch.

Nothing here says why to pick Pipewise over another plumber

The story relies on 'quality', 'fully trained' and 'highest standards'. These are claims every plumber makes. There is no named qualification, guarantee length or speciality.

Also on: your home page

Common worries aren't answered on the page

There is no answer on timing, what a quote covers, or what happens after you get in touch. "Sorted quickly" gives no time. Emergency cover and hours aren't explained.

Your footer shows a copyright year from 2016

The footer says "© 2016". That suggests the site hasn't been looked at for years.

Also on: /services, /contact, /about

Your page has 3 main headings, not one

These are all marked as the main heading: "Excellence in every drop.", "The flow you deserve.", "Solutions that last.".

The mission line uses big words that mean little

'Outstanding customer experiences through innovation' sounds like any company's mission. For a plumber it doesn't say anything concrete.

No button clearly says 'ask for a quote'

The top of your page has two outlined buttons, 'LEARN MORE' and 'GET IN TOUCH'. Both look alike and are see-through. The 'CONTACT US' button lower down is also just an outline.

Also on: /contact, /about

Phone buttons are small and sit side by side

On phones the two top buttons share a row and are narrow, with small text. 'CONTACT US' at the bottom is also small and left aligned.

Also on: /contact

Text in the service boxes is small

Descriptions are set very small, around 13 to 14 pixels, and in pale grey. On a phone they are tiring to read.

Also on: your home page

Your text is too small to read on phones

On phones, 88% of your paragraphs are smaller than most people can read comfortably.

'Get in touch' button fades into the photo

'GET IN TOUCH' has a thin, faint grey outline and pale text over the photo. It looks more like decoration than something to click.

The page has no clear next step after the story

The eye goes from the title to grey text, then a very large photo, then the areas box. Nothing leads the visitor towards getting in touch.

Your reviews don't say who wrote them

The three reviews are signed "SARAH", "J." and "HAPPY CUSTOMER". There is no surname, area or photo.

Nothing shows you are Gas Safe registered or insured

The page talks about boilers and gas safety records but shows no Gas Safe number, badge or insurance details. Visitors can't check you are allowed to do the work.

No privacy policy, even though you collect personal details

The form asks for name, email, phone and home address. The footer has no privacy policy link, only Home, Services, About us and Contact.

Also on: your home page

Cookie banner has Accept but no way to say no

The banner says 'By continuing to browse you agree' and offers only an 'Accept all' button. There is no Reject button.

No customer reviews or ratings anywhere on the page

The page lists six services but has no reviews, ratings or customer numbers. The only claim is the small footer line about 'over 20 years'.

Customers can't see or name anyone in your team

The page talks about 'our team of engineers' but never names one. The only photo is an unnamed man seen from the side.

Also on: your home page, /contact

Your story page says very little about who you are

The 'Our story' text is two short paragraphs of general praise. It gives a start year but no names, no first jobs and nothing that makes Pipewise feel like a real local firm.

No examples of jobs you have done

The services section has one-line descriptions only. There are no before and after photos or finished jobs.

There's no logo in the browser tab

Your page shows a blank icon in the browser tab and in bookmarks, where your small logo should be.

Also on: /services, /contact, /about

Your form labels, boxes and Submit button are very faint

The field labels are light grey, the box outlines are thin and pale, and the SUBMIT button is pale grey with white text. Visitors can struggle to read and find them.

Some of your text is too faint to read

We found this in 6 or more places on your page.

Also on: /services, /about

Your form boxes don't say what to type

We found this in 6 or more places on your page.

A drop-down list doesn't say what it's for

We found this in 2 places on your page.

Keyboard visitors must get past your menu every time

There's no shortcut past your menu, so people using a keyboard have to tab through every menu link on every page.

Your page's headline in Google is too short

It reads "Pipewise" (8 characters). That's too short to say what you offer.

Also on: /services, /contact, /about

Your Google listing has no description

Your page doesn't give Google a short description, so Google picks random text from the page to show under your link.

Also on: /services, /contact, /about

Google can't easily show your hours, reviews and address

Your home page doesn't give Google the business details it uses to show your name, logo and opening hours properly in search.

Shared links to your page show no picture

When someone shares your page on WhatsApp, Facebook or LinkedIn, it appears without an image.

Also on: /services, /contact, /about