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For trades

Get more calls and quote requests from your trade website

For most trades, your Google Business Profile and your reviews bring in more work than your website does. But when someone taps through from Google Maps or a recommendation to check you out, your site has a few seconds to get them to call. AgoraScan checks whether it does: tap-to-call on a phone, the areas you cover, reviews, photos of real jobs and a quote form that doesn't put people off.

Run a free scanSee a sample report

A real audit of a site like yours

Pipewise Plumbing & Heating: score 68

A demo business website we built and ran through AgoraScan. 41 issues found across 4 pages. Open the full report

  • People find you, then don't call

    We check the first screen on a phone: does it say what you do and where, and can people tap your number to call straight away?

  • Customers can't tell if you cover their area

    We check that the towns and areas you work in are easy to find, not buried at the bottom of one page.

  • Nothing shows you're the real deal

    We look for reviews, photos of real jobs rather than stock images, named people, and accreditations such as Gas Safe, NICEIC or TrustMark where they apply.

What we check

98 checks for this kind of site

Every audit runs the measured accessibility, speed and mobile checks, plus the expert-review rules that apply to your pages. These are the ones written specifically for trades:

Your wordsPeople can't tell if you cover their areaLocal customers check first whether you cover them. If they can't tell quickly, they'll call someone else.Your wordsYour forms don't explain what they need or whyA short hint stops people getting stuck, and saying why you need their details helps them trust you.TrustThere are no examples of your work or resultsPeople want to see what you've done for someone like them before they get in touch. Without examples, many won't.TrustPeople can't see who's behind your businessFaces and names make a business feel real. Without them, people are less sure who they'd be dealing with.TrustYour address and opening hours are missingLocal customers check where you are and when you're open before calling or visiting. Missing details can also hurt how you show up on Google.TrustPeople can't check you're registered or insuredPeople often look for Gas Safe, NICEIC or TrustMark before calling a tradesperson. The law also requires gas work to be done by a Gas Safe engineer.Easy to usePeople on phones can't call you with one tapLocal customers on phones often want to ring straight away. If they can't, some will call someone else.Easy to useYour form asks for more than it needsEvery extra question puts some people off finishing. Fewer finished forms means fewer enquiries.Easy to usePeople forget what each form box is forThe grey hint text vanishes as people type, so they lose track and can't check their answers. Some give up.Easy to useYour form is hard to followA muddled form takes longer and causes mistakes, so fewer people finish it.Easy to usePeople can't tell which form boxes they can skipIf people don't know what they can leave blank, they fill in everything or give up.Easy to useA puzzle on your form puts people offPicture puzzles and wobbly text annoy real customers, and some people with poor eyesight can't do them at all.

See the full UX audit checklist

Questions

Is my website really where I'm losing work?
Maybe not. For most trades, a complete Google Business Profile with plenty of recent reviews matters first, along with word of mouth and any directories you use, such as Checkatrade or MyBuilder. Your website matters when people click through to check you out before they ring. If they're getting there and not calling, that's what we can help with.
What do you check on a trade website?
Whether your phone number is easy to find and tap on a phone, whether the areas you cover are clear, whether reviews and photos of real work are easy to see, how long your quote form is, and whether accreditations and contact details are visible. We also run speed, mobile and accessibility checks.
I don't have time to fix things myself. Is it still useful?
Yes. Every issue comes with a plain fix and a technical note, so you can send the PDF from the full audit to whoever looks after your site.
How much does it cost?
The first scan is free, with no account or card. A full audit of up to five pages, with the PDF, is £29 including VAT.

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