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Contact page UX checklist

Someone on your contact page already wants to talk to you. These checks make sure nothing stops them: too many form fields, missing details, or no idea when you'll reply.

If you only do three things

  1. Offer more than one way to get in touch, including a phone number if you have one.
  2. Say how quickly you reply, and keep the form to the fields you really need.
  3. Show who you are and where you are, so people know they're dealing with a real business.

Checks written for contact pages (4)

Your wordsPeople don't know when you'll replyPeople are more likely to get in touch when they know how quickly they'll hear back.Your wordsPeople can't tell if you cover their areaLocal customers check first whether you cover them. If they can't tell quickly, they'll call someone else.TrustPeople can only reach you through a formMany people would rather call or email. A form on its own can feel like messages go nowhere, so some won't bother.TrustYour address and opening hours are missingLocal customers check where you are and when you're open before calling or visiting. Missing details can also hurt how you show up on Google.

General checks that matter most here (17)

Your wordsYour forms don't explain what they need or whyA short hint stops people getting stuck, and saying why you need their details helps them trust you.TrustPeople can't see who's behind your businessFaces and names make a business feel real. Without them, people are less sure who they'd be dealing with.TrustYour photos look like stock imagesPeople spot stock photos and trust them less. They make your business look generic rather than real.TrustIt's hard to find how to contact youIf people can't quickly see how to reach you, they may contact someone else. Visible details also reassure people who never use them.TrustYour contact email is a Gmail or Hotmail addressA free email address makes a business look less established, and it's easier for scammers to copy.TrustYour company details are missing from the footerThe law requires UK limited companies to show their registered name, number and office on their website. Careful customers look for them too.TrustThere's no privacy policy or terms pageMissing legal pages put careful customers off. If you collect people's details, the law requires a privacy policy and you could be fined.Easy to useYour form asks for more than it needsEvery extra question puts some people off finishing. Fewer finished forms means fewer enquiries.Easy to usePeople forget what each form box is forThe grey hint text vanishes as people type, so they lose track and can't check their answers. Some give up.Easy to useYour form is hard to followA muddled form takes longer and causes mistakes, so fewer people finish it.Easy to usePeople can't tell which form boxes they can skipIf people don't know what they can leave blank, they fill in everything or give up.Easy to useA puzzle on your form puts people offPicture puzzles and wobbly text annoy real customers, and some people with poor eyesight can't do them at all.Easy to usePeople on phones can't call you with one tapFor many service businesses a call is the best enquiry. If people have to copy your number, some won't bother.Easy to useYour form asks for too muchEvery extra box to fill in is another reason to give up before sending you an enquiry.TrustYour copyright year is out of dateAn old year makes people wonder if you're still trading, and some may go elsewhere.TrustBrowsers warn people your site is not secureBrowsers label your site "Not secure". Many people will leave rather than get in touch or pay.TrustNo small logo in the browser tabWithout one, a blank or generic icon shows in the tab, which makes your site look unfinished.

Checklists for other pages

Check your contact page automatically

AgoraScan runs these checks on your page in about 2 minutes, with screenshots of anything it finds. The first scan is free.

Free. No account or card needed. Results in about 2 minutes.