Free check
Compare your website with a competitor's
Put your site next to a rival's and see who's ahead in each area, and why. You get both scores, area by area, and the top issues on each site.
Why compare?
A score on its own is hard to judge. Next to a competitor's, it tells you something: where a visitor comparing the two of you is likely to prefer them, and what to fix first to win them back.
Their top issues are useful too. Each one is a gap you can make sure your own site doesn't have.
How it works
- Enter your website and a competitor's.
- We scan both in real browsers on desktop and mobile, against the same published rules.
- You see both scores side by side, who leads in each area, and the top issues on each site.
What it checks
27 checks, each explained
Every check links to what we look for, what good looks like and how to fix it. Your free scan also gives you your full UX score.
Your wordsYour page lists features, not what customers getPeople pay for results, not features. If they can't see what's in it for them, they're less likely to get in touch.Your wordsYour page doesn't say why someone should pick youIf your page could belong to any competitor, people have no reason to choose you over the next search result.Your wordsBuzzwords make your claims harder to believeWords like 'cutting-edge' and 'world-class' get skipped over, and they make people trust what you say less.Your wordsYour page talks about you, not your customersPeople care about their own problem. If every line starts with 'we', they have to work out what it means for them.Your wordsYour claims are too vague to convince peoplePeople believe specific claims more than vague ones. 'Lots of happy customers' says less than a real number.Your wordsYour numbers don't say where they come fromNumbers without a source can look made up. Saying where they come from makes people trust them.Your wordsPeople's usual questions and worries aren't answeredUnanswered worries about cost, timing or fit are a common reason people don't get in touch.Your wordsYour FAQ skips the questions buyers really askAn FAQ only helps if it covers what people want to know before buying, like price, refunds and timings.Your wordsYour product names mean nothing to newcomersNew visitors don't know your own product names. If they can't tell what something does, they skip it.Your wordsYour buttons don't say what happens nextPeople are more likely to click when they know what they'll get. 'Submit' or 'Learn more' leaves them guessing.Your wordsNothing near your main button puts people at easeA short reassurance by the button can be what makes someone go ahead and get in touch.Your wordsLinks say 'read more' but not what aboutVague links are harder to skim, and people using screen readers can't tell where each link goes.TrustThere are no reviews or recommendations on your pagePeople want to see that others chose you and were happy. Without that, many will pick someone who shows it.TrustYour reviews are hidden far down the pagePeople have doubts just before they get in touch or buy. Reviews tucked away at the bottom won't reassure them then.TrustYour reviews don't say who wrote themA quote from 'J.S.' could have been written by anyone, so people are less likely to believe it.TrustYour reviews are too vague to convince anyone'Great service!' tells people nothing. Reviews that mention a real job or result are far more convincing.TrustYour reviews look too perfect to be realWhen every review is five stars and sounds the same, people suspect they're fake and trust you less.TrustThere's no Google or Trustpilot rating on your pagePeople trust a rating from Google or Trustpilot more than reviews you picked yourself. Without one, your praise is easier to doubt.TrustYour client logos don't say what you didLogos only help if people recognise them and know how you worked together. Otherwise they're just decoration.TrustThere are no examples of your work or resultsPeople want to see what you've done for someone like them before they get in touch. Without examples, many won't.TrustYour awards and memberships aren't shownBadges from trade bodies, awards or the press are quick proof you're the real deal, especially for trades and professional services.TrustYour reviews look old or have no datesRecent reviews show you're still trading and still good. Old or undated ones make people wonder.Easy to usePeople can't see what to do nextPeople ready to get in touch shouldn't have to hunt for how. If they can't see a next step, many will leave.Easy to useToo many buttons, so people don't know which oneWhen everything looks equally important, people hesitate. Fewer of them get in touch.Easy to useOn long pages, your button is out of reachPeople make up their minds at different points. If the button isn't nearby when they do, some won't bother.Easy to usePeople must do too much before getting anything backEvery extra step or question loses some people before they get in touch.Easy to useThere's no button at the top of your pagePeople ready to get in touch need something to tap straight away. Without it, some will leave.
Questions
- Will the competitor know?
- No. We load their public home page once, like any visitor, and don't contact them. Their report isn't listed anywhere public.
- Is it fair to both sites?
- Yes. Both are checked with the same rules, the same browsers and the same scoring, at the same time.
- What does it cost?
- Nothing. It uses two of your free scans for the day. A full audit of your own site, with every issue and the fixes, is a one-off payment.
Check your own site
Get a score for your website and your top problems, with screenshots, in about 2 minutes. Free, no card needed.